For you pre-McLuhanites out there who still read books, here are a some recommendations:
Lincoln's Melancholy, a study of how Honest Abe struggled with depression, and used it to his advantage;
Voodoo Histories, an analysis of conspiracy theories; and
A Fiery Peace In A Cold War, the bio of Gen. Bernard Schreiber, developer of the "Ultimate Weapon" - the ICBM; ;"last" but not least,
Last Words, the George Carlin autobio (get the book on CD version - it's read by Carlin's brother). Enjoy...