Open Letter To Radio Management

One of the stupidest thing any radio GM can say is, "We don't need to do traffic reports; traffic's not a big deal here."

I don't care where you live...traffic is a big deal.

Or let me put it another way: if it's a big deal where I live (Bismarck, ND), then it's a big deal where you are...

Trust me...if you don't give folks the traffic/weather info they need, they'll find it somewhere else...

(Thanks to my pal Holland Cooke for the heads up on this one...)