Jim Walsh's Big Hairy Weblog Thingy

Thursday, January 10, 2008

Jimbo's Birthday Address to The Nation

Some thoughts on the age issue (as it pertains to my chosen field, personality-based radio):


-Bein' old ain't what it used to be;someone who is sixty now was a teenager when the Beatles came out.


-As the boomers get older, we need to get away from the stereotype of "geezers sitting at home in their underwear." Think of those commercials with Dennis Hopper talking about retirement...


-The fifty- and sixtysomethings have spending power...


-Too many programmers still think that programming 35+ means doing "geezer"...


-Too many hosts still employ the old-line "talk radio" paradigm that assumes the target listener is sitting at home listening to the radio because they have nothing better to do. KISS O' DEATH, baby!


-I turned fifty-two today (happy birthday to meeeeee); my wife is just a couple of years behind me. We still like to get out and boogie. You hosts and talk programmers out there in cybermessageboardland need to think of your target demo more in terms of "old fogeys" like us.

(An exception is made here to folks like Peter Thiele, Jay Marvin, Dale Jackson, Kevin Fennessy, Tommy Kramer, Jay Sorensen, and all the others who I know are doin' it right. The rest of you know who you are...or do you? )

3 Comments:

  • This comment has been removed by a blog administrator.

    By Anonymous CresceNet, at 3:13 AM  

  • Happy Birthday Buddy!
    Donna
    sports@dmcsports.net

    By Anonymous Anonymous, at 4:48 PM  

  • #1-Your wife is 4 years younger than you. and #2-You DO sit around in your underwear surfing the net, but that being said, yes we do get out and Boogie, we have friends and interests and a life. Maybe Programmers should show a little respect for their audience and treat them as people with real lives, and program and/or advertise with this in mind.

    By Anonymous Anonymous, at 11:43 PM  

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